As an aside from my rants on the conduct of Apple, the users of Android are now sharing the usage trending of those of the iPhone as both sets of users greatly increased their mobile social media use.
The reasoning perhaps to why Android follows a similar usage path as the iPhone may be that it is now more mainstream thanks to the Verizon Droid advertising push last year and Google itself debuting the Nexus One.
Although it seems Google gives away more N1s for free at conferences than it sells.
Flurry released the January 2010 data today from its tracking of over 20,000 live applications with over 2 billion user sessions each month.
Both Android and the iPhone had eerily similar retained user percentages per month
The most interesting of the graphs in my opinion was the average session frequency per month.
While Android and the iPhone share the huge increase in social media use, the session totals are always in Android’s favor, perhaps due it being able to multitask and run several apps at once.
The conclusion Flurry provided is that mobile applications have reached a new stage of maturity, where apps perform similarly across platforms with their ultimate conclusion being that the content trumps the platform.
I think this is what principally Google wants to monetize as social interaction meets mobility and location with it providing an ideal direct target audience for advertisers.
