Joe

Amazon introduces cloud music storage and streaming

Posted by Joe on March 29, 2011 | 7 comments | Filed under : Applications

You might remember the saga from earlier this month. Three weeks ago we found that if you make a few changes to your rooted Android, you could sync your music with the cloud. A few days later I chronicled my experienced with the Honeycomb cloud music player. I know some people have found success with it, but for me it was an utter failure. It’ll come eventually, so I’m not too upset. Making me less upset is Amazon’s recent announcement of its own cloud storage and streaming service. They’ve made it quite easy, and I’m jumping on board as I type.

I caught this on Engadget, but all the information is in the press release that Amazon circulated. Here are the important numbers. Everyone gets 5GB of free storage, but there are plenty of plans beyond that. The best way to increase your storage is to buy an MP3 album from Amazon.com. That gets you 20GB of storage for a year, which normally costs $20. Additionally, music purchased from the Amazon store doesn’t count against your quota. This is quite brilliant, as it incentivizes people to purchase from Amazon. It also disincentivizes people to buy DRM music from the iTunes store, since that can’t be uploaded to the cloud.

Here are all of Amazon’s storage plans:

To use the service from your Android you’ll have to run through a number of steps. First, go to Amazon.com and set up your cloud account. It’s just a few clicks to sign in and accept the terms and conditions. From there you can upload music from your hard drive, as long as it is not DRM-protected.

Then you’ll have to set it up on your mobile device. You might have to download the latest version of the Amazon MP3 store — I wouldn’t know, because I had apparently deleted it from my Android previously. Here’s the hitch: in order to activate it on your Android device you have to 1) agree to the T&C on your computer first, and 2) download something from the Amazon MP3 store. Thankfully, you can just download the free song of the day and activate for free. This involves signing in and accepting the T&C a couple of times. Once you do that you’ll see the music you uploaded from your computer. You can then stream it.

Your music is uploaded at the original bitrate, which, I suppose, can be good and bad. I do in some ways appreciate cloud services that condense uploads, since that makes for clearer streaming. I might suggest that if you have a lot of 320 bitrate music on your computer that you make copies at a lower bitrate, for both upload speed and playback reasons. (Though, I have to say, when I’m on full 3G signal or WiFi, having the high bitrate cloud streams is pretty sweet.)

To me, the only thing that Amazon can do now to improve is offer a subscription service. With that, plus cloud storage, they can easily dominate the Android music scene. The Amazon MP3 store was already included on Android as an iTunes replacement. Now it’s that and more. Good on Amazon for jumping on this opportunity to provide Android users with all the music they want.

1 Jeff D March 29, 2011 at 10:30 am

“It also disincentivizes people to buy DRM music from the iTunes store, since that can’t be uploaded to the cloud.”

Music from the iTunes store has been DRM-free since April 2009.

2 anon March 29, 2011 at 11:03 am

This is neat but why would I want to stream my own collection? Isn’t local storage more reliable? Sure, they could cache the next few songs in your list to deal with temporary service interruptions but I’m not seeing the big value add yet. I guess it might be nice if I don’t have to consider synchronization. With carriers limiting our data, I’m going to observe from the sidelines for this one. Love amazon music though. I get all my music from them.

3 Will Larson March 29, 2011 at 3:19 pm

I also don’t see what the big deal is with this. Services like this have been around for 10+ years–all they’ve done is upped the free quota to 5gb, which I THINK is the best around but I could be wrong. I agree with the dude who posted before me–if you already have the collection then local storage rules all.

4 David S. March 29, 2011 at 5:20 pm

Would be great if Amz sold music where I live, Australia, but they don’t. No access to the android app, no mp3s, nothing. Still, 5GB of free cloud storage is nice.

5 Dr_Oid March 30, 2011 at 10:17 am

Certainly has potential, but kind of agree with the previous poster – music is something I like to have stored locally to get the best quality playback. Streaming rates will improve over time though I suppose.

Joe 6 Joe March 30, 2011 at 10:43 am

I get the point with local storage, but this Amazon service allows you to enhance your local storage. For instance, I have a 4GB SD card. I more than double my potential storage capacity with the cloud option.

7 Danielle October 6, 2011 at 2:26 pm

I am all about local play back for music too – much easier, seamless, and reliable. I’m sure there will come a time when I transition to the cloud, just not quite yet :)

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